Friday, May 11, 2012

The S-Curve

I would like to take the time to explain the concept of the Innovation S-Curve. As you can see below the concept of the S-Curve is used to determine performance in regard to time or effort. These are extremely important due to the fact that understanding where you are in regard to this system determines how you should proceed in regard to innovation strategy. It can also assist you in understanding your current risks and how to avoid certain pit-falls common to products or services in certain phases of maturity.
Technology Life Cycle: the “S” Curve
Technology Life Cycle: the “S” Curve

Now if we look at the same S-Curve in the context of innovation in regard to an industry or product  we can see that there exists four major stages of innovation. These are Ferment, Takeoff, Maturity, and Discontinuity.
Industry Life Cycle as an S curve
Industry or Product Lifecycle  as an S-Curve

  • Ferment - This is the when a product or industry is completely new. A dominant design has not been recognized and competition to create the dominant design is fierce. 
  • Takeoff - If a dominant design has been determined and the innovation crosses the chasm of death you will see a rapid period of growth as the innovation moves towards full market acceptance. 
  • Maturity - The product or industry has become a completely accepted by the general public and has matured. It is at this point that only a few large players exist and the markets are clearly defined. This is also the point when products become completely standardized and the products are less and less unique.  
  • Discontinuity - Once a product has reached maturity it runs that risk of being discontinued by newer technologies a great example of this was the transition from film cameras to digital cameras. 

71 comments:

  1. Hi
    Thanks for the description
    When it is in the Maturity stage if product is fully standardized then how dose the product because less and less unique ?
    Isn't it should be more and more unique ?
    For example Ethernet cards it standardize and more or less the same thing around the world?

    ReplyDelete
  2. More unique would mean the the products are more unique to one another. By standardizing they are no longer unique hence the term less unique. A great example of this is a 9v battery. The only piece that is really unique in a standard 9 volt battery made by Duracell as compared to one made by Energizer is the color. This makes them less unique. I hope this clarifies things.

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. Great share!!! it was detailed research thanks for it. S-curves are an important project management tool. They allow the progress of a project to be tracked visually over time, and form a historical record of what has happened to date. Analyses of S-curves allow project managers to quickly identify project growth, slippage, and potential problems that could adversely impact the project if no remedial action is taken. Best Primavera Training
    MS Project Training
    bestpmptraininginchennai

    ReplyDelete
  5. Really very nice blog information for this one and more technical skills are improve,i like that kind of post.

    Java interview questions and answers | Core Java interview questions and answers

    ReplyDelete
  6. Thanks for sharing this informative blog. I have read your blog and I gathered some valuable information from this
    blog. Keep posting.

    blogify
    Technology

    ReplyDelete
  7. Thank you for sharing this information. very specific nice content. This article is very much helpful and i hope this will be an useful information for the needed one.
    Devops Training in Chennai | Devops Training Institute in Chennai

    ReplyDelete
  8. The knowledge of technology you have been sharing thorough this post is very much helpful to develop new idea. here by i also want to share this.

    devops online training

    aws online training

    data science with python online training

    data science online training

    rpa online training

    ReplyDelete
  9. Attend The Python training in bangalore From ExcelR. Practical Python training in bangalore Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Python training in bangalore.
    python training in bangalore

    ReplyDelete
  10. Attend The Machine Learning Training in Bangalore From ExcelR. Practical Machine Learning Training in Bangalore Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Machine Learning Training in Bangalore.
    ExcelR Machine Learning Training in Bangalore

    ReplyDelete
  11. I can’t imagine that’s a great post. Thanks for sharing.

    Start your journey with Best SAP FICO Course and get hands-on Experience with 100% Placement assistance from experts Trainers @Softgen Infotech Located in BTM Layout Bangalore.

    ReplyDelete
  12. Really nice post. Thank you for sharing amazing information.
    CCC Previous Question Paper

    ReplyDelete
  13. Thanks for sharing information awesome blog post Online Education Quiz website For Exam Follow this website Gk in Hindi

    ReplyDelete
  14. Awesome post.Really nice blog, i enjoyed your infomations. Thank you and i will expect more in future..keep it up!!
    Amazon Web Services Training in Chennai

    ReplyDelete
  15. 이 웹 사이트는 내가이 주제에 대해 원했던 모든 정보를 가지고 있고 누구에게 물어봐야할지 몰랐습니다.더킹카지노
    공유해 주셔서 감사합니다!

    ReplyDelete
  16. Shop for the latest Redmi mobiles from Helmet Don at the best prices in India. Xiaomi smartphones include Mi Series, Mi Note Series, Redmi Series, Pocophone, Mi Max Series, Mi Mix Series, and the Blackshark.
    HelmetDon
    dslr-camera
    oppo-phones

    ReplyDelete
  17. AximTrade Is A Forex And Cfd Broker. It Offers Trading In Currency Pairs, Commodities, Indices, And Shares. It Also Provides A Range Of Tools, And 24/7 Customer Service. Sign Up For Aximtrade Login Account Today!

    ReplyDelete
  18. Read More About The Latest XM REVIEW Review In This Article. Learn How The Broker Operates And If You Should Avoid Trading With It Or Not.

    ReplyDelete
  19. Are You Thinking About Joining AVATRADE REVIEW ? If You Are Then Read The Review On AVATRADE Fx In This Article. We, Will, Tell You About The Company, The Brokers, The Platform, And All The Information You Need To Know. Read More Here.

    ReplyDelete